RS-CDM (Rajasthan State Certificate in Digital Marketing)
In today’s 24x7 online world, it is imperative for all businesses to use Digital Marketing for their products & services so that they can efficiently gain global reach at low cost and serve them round the clock. Another clear advantage is that Digital Marketing ensures trackable, measurable results of marketing campaigns - measuring with web analytics and other online metric tools makes it easier to establish how effective a campaign has been. One can easily obtain detailed information about how customers use their website or respond to their advertising on various social media channels. Therefore Digital marketing skills are critical not only for digital marketing enthusiasts or professionals but for anyone working in a business with an online presence.
Digital Marketing skill is essential for various job roles like entrepreneurs, marketing managers, marketing specialists and small business owners. It is an universal requirement nowadays.
Class 12 Pass with Basic Knowledge of Computers (RS-CIT Pass preferred)
120 hours (2 hrs per day, 5 days a week) out of which 100 hours will be instructor led online training and 20 hours will be offline self-learning/practice sessions.
Learner can search & contact nearest RKCLs Authorized IT Gyan Kendra and coordinate with them for admission process.
Minimum batch size will be 30 (first come first serve basis) & formed by RKCL as per state wide admission status & applicable time slots.
Learner can choose any of the following option in consultation with RKCL’s Authorized IT Gyan Kendra:
Live online classes will be undertaken by the Instructor via a mix of English and Hindi language
Digital Notes (pdf, presentations) will be provided for each topic in English language
Course completion certificate to be issued by RKCL
Rs 7500/- (inclusive of all taxes)
| S.No. | Syllabus | Duration (in Hrs) |
|---|---|---|
| 1 | Digital Marketing Overview | 1 |
| 2 | Search Engine Optimization (SEO) | 5 |
| 3 | Pay Per Click Ads | 5 |
| 4 | Shopping Advertising | 5 |
| 5 | Display Advertising | 5 |
| 6 | YouTube Advertising | 5 |
| 7 | Mobile Advertising | 5 |
| 8 | Google AdWords Certifications | 5 |
| 9 | Facebook Marketing & Ads | 5 |
| 10 | Video Marketing | 5 |
| 11 | Social Media Marketing (Instagram, WhatsApp, Telegram) | 5 |
| 12 | Email Marketing | 5 |
| 13 | Online Reputation Management (ORM) & Online Influencers | 5 |
| 14 | Inbound & Outbound Marketing | 5 |
| 15 | Concepts - OptIn forms, Google Trends, Google Ads Remarketing, Facebook Pixel | 5 |
| 16 | Google Analytics | 5 |
| 17 | Google AdSense | 5 |
| 18 | Affiliate Marketing | 5 |
| 19 | Latest Trends - Chatbots, Digital Personal Assistants, App Store Optimization | 5 |
| 20 | Project: Personal Branding | 9 |
| 21 | Self-Learning & Practice Sessions | 20 |
| Total Duration | 120 | |
Sunrise Institute of Information Technology
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